Natural Ventilation Innovative Technology Modularity Natural Light Thermal Control Sun Protection          



YEAR
2009

CLIENT
Giorgio Armani S.p.a

LOCATION
Beijing, China

 

 

 

PROJECT TEAM
Ortelli Architects
Studio Cardenas
Arup Milan

 

 

FLAGSHIP STORE FACADE DESIGN
The “skin” of the Armani flagship store, located in Huamao centre area of Beijing, is the main feature. It  is the element which communicates the  Armani style and elegance and by means of which the most famous Italian designer brand presents itself in a subtle yet elegant way. In fact Armani signage and logos are positioned between the backdrop  and an outer layer of horizontal blades creating a “mysterious” effect acting much as the fog does in ancient Chinese paintings.